Respuestas digitales: calidad e impacto en visión estratégica

Jorge Andrés Izaguirre Olmedo

doi:10.26871/killkana_social.v10i3.1660

Autores/as

Jorge Andrés Izaguirre Olmedo Universidad Internacional del Ecuador https://orcid.org/0000-0001-5178-8641

DOI:

https://doi.org/10.26871/killkana_social.v10i3.1660

Palabras clave:

Big data, Calidad de datos, Estudio bibliométrico, Prospectiva estratégica

Resumen

La prospectiva estratégica se ha convertido en una herramienta esencial para que las organizaciones y sociedades enfrenten la incertidumbre y los cambios acelerados en los entornos empresariales y sociales. El presente estudio tiene como objetivo analizar la relación entre la calidad de respuesta en cuestionarios digitales y la prospectiva estratégica, entendiendo que la calidad de los datos influye directamente en la generación de escenarios futuros y en la toma de decisiones informadas. La metodología aplicada corresponde a un análisis bibliométrico de artículos indexados en la base de datos Scopus. Se identificaron 34 artículos relevantes, y se aplicó un análisis de co-ocurrencia de palabras clave con el apoyo de Notebook LM. Los resultados evidencian que la calidad de información constituye un aspecto crítico en la prospectiva estratégica, particularmente en el contexto de la proliferación de big data y datos abiertos. A pesar de la disponibilidad creciente de datos, persisten desafíos como el alto grado de manualidad en los procesos de análisis y la dependencia de enfoques tradicionales que limitan la capacidad de automatización y aprendizaje continuo. Se destaca la relevancia de la inteligencia artificial y las técnicas de minería de datos para mejorar la eficiencia, detectar señales débiles y reducir el sesgo humano en las fases iniciales del proceso de prospectiva. Se concluye en la necesidad de fortalecer la calidad de los datos y fomentar la integración de tecnologías avanzadas para potenciar la prospectiva estratégica y, con ello, la capacidad de adaptación organizacional. La aplicación práctica se proyecta en el desarrollo de estrategias más robustas para enfrentar escenarios futuros en sectores como la gestión de riesgos, la innovación tecnológica y la planificación estratégica empresarial.

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Biografía del autor/a

Jorge Andrés Izaguirre Olmedo, Universidad Internacional del Ecuador

Doctorando en Administración. Docente investigador en Universidad Internacional del Ecuador

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