Bar Business Feasibility Project - Safari Liquors in Azogues

Abstract

Safari Liquors is a Cuenca company that is dedicated to the sale of alcoholic beverages in facilities that have adaptations of a bar for the convenience of its customers, this 15 years within this market in the city of Cuenca which demonstrates its experience on the business; analyzing the possibility of extending with a branch of the same characteristics in the city of Azogues taking advantage of the equality of cultural and idiosyncrasy characteristics of the two cities; The problem that has been found to develop this research is that Azogues does not have a bar with the following characteristics; It is a meeting point between friends or acquaintances where not only alcohol is drunk but you can enjoy live music, the transmission of national and international sporting events; The objective is to inaugurate a trade of these characteristics in a city with significant population growth and an increase in trade in economic activities such as restaurants, bars, liquor stores, especially in the southern part of the city; the research is mixed type; it uses qualitative data to know the tastes and recommendations on this market of the population of Azerbaijan and quantitative to establish the demand for this type of business and determine its operation; with the results obtained in the Net Present Value (NPV) US $ 7,519.72 Internal Rate of Return (IRR) 28.69%; which is above the average market rate, its cost benefit (B / C) at 1.37 above 1; Therefore, the viability of the project is recommended.