Impact on flower exports after the Russia-Ukraine conflict.

Abstract

The main objective of this research is to carry out a relevant analysis of the information corresponding to the first semester of exports of the year 2021 and 2022 to determine a comparative of scenarios in reference to the affectation of the conflict Russia - Ukraine; using field research, through the collection of information issued by the company Touch of Flowers Ec., in the Exportasoft System. The results show the marked affectation in the quarter (January-February-March), where the mentioned conflict reached its climax of development, translated into relevant amounts. The main conclusion is the strengthening of export mechanisms, products, customers and the company itself, thus guaranteeing flower production.
The flower industry has gone through difficult times, with a national strike and the spread at the beginning of the year, the Coronavirus in the main flower-buying countries of the world. Due to their vacations, the most popular months of the year are February and May. Valentine's Day and Mother's Day. In February of this year they exported more than 1000 tons. According to data from the (Asociación Nacional de exportadores, 2019). Ecuadorian flower exporter in publication of the newspaper (El Comercio), however, the increase in tonnage was not a significant benefit for manufacturers due to overproduction and an early harvest pushed prices down due to weather conditions flowers.
It is considered to investigate international markets as it is essential to have new options on niche markets and not to affect the economic impact generated by the armed conflict.