Linkage with society as a multidisciplinary main point in the local development of tourism and hospitality capabilities. Case Study: Parish of Cangahua

Abstract

The parish of Cangahua shows an incipient tourism development. The aspects influecing this problem are the lack of knowledge on this area’s tourism potential, The poor quality of its products and services, the fact that economic activities are mainly concentrated in agriculture and livestock farming; and the deficient management of the area’s public institutions. As a consequences of this situation, there is limited variation on productive and economic alternatives, poor exploitation of natural resources and cultural attractions, as well as the lack of tourism, hotel and gastronomic entrepreneurships. As an alternative solution to this problem, the University (``"UTE'') introduced the linkage with the society project, titled ``Proposal for sustainable tourism development in the parish of Cangahua''. The Linkage with the Society Directorate as well as the faculties of Hospitality and Services, Communication, Arts and Humanities, and Architecture and Urbanism, are working towards the local development of this parish. With reference to this matter, the present research refers to those aspects of the project that deal with the community`s integral development, the quality of life improvement, as well as the community’s and institutional participation, as part of the local capabilities development.