Entrepreneurship option to react the economy and sustainable development in comuna Santa Elena

Abstract

The globalized world exposes us every day to new products and services, the difficult economy of certain segments of the population, the boom that in recent times has taken the concept of entrepreneurship, requires universities to support and support the inhabitants of communities and vulnerable sectors, in order to make the ideas of entrepreneurship a reality as an option to reactivate the economy of the sector and, contribute to enrich personal aspects of the members of the community and improve the dynamics in terms of social, economic and environmental, for this it was necessary to foment the generation of ideas of local enterprises, assist them in the management of financial resources and in the training of people for the start-up of the business, which allows the boost of the economy of the sector; the active role in this process is played by local governments, since they are the catalysts of local economic development initiatives; The methodology used was qualitative and quantitative, the inductive and deductive method was applied, and statistical analysis through the frequency analysis and the application of surveys to people living in the community of Santa Elena, the objective of this work was to identify the contribution to the economy of the families and of the society that generate the enterprises, in function of which this has constituted in a tool for the economic reactivation in benefit of the sustainable development of the sector, coming to the conclusion that the support through different axes is fundamental for the entrepreneurship to generate well-being, comfort, sources of work in the family and social environment and therefore improve living conditions.