Dynamics of the consumer who buys street vendors from the city of Loja

Abstract

As part of the research project "Effectiveness of municipal regulation of street sales in the city of Loja", street sales obey an opportunity structure, is presented as an alternative for empirical entrepreneurship in Ecuador to the disability that has the formal economy to generate sources of employment in quantity and quality, which can meet the needs of families with limited economic resources, presents how this research reviews the corollary of demand (supply), by analyzing the factors that affect the decision and quality of purchase of the consumers that acquire the products, and with this obtain information that tends to generate alternative solutions to the prohibition based on the ornament and the legality. It is not a market study but a social research that articulates the social and economic dynamics, for this the use of qualitative and quantitative instruments in a context of mixed research, part of a census based on observation and complemented by a validation focal group. The process of data through the use of statistical techniques allows conclusions to be drawn from commercial dynamics as a set of actors and not just consumers. Knowing the behavior of social actors and consumers allows us to visualize solutions considering geospatial variables: 1. Origin. 2. Mobility. 3. Variety of products. 4. Frequency of purchase. 5. Purpose of purchase. 6. Accessibility 7. Customer service 8. Fashion. 9. Comfortable price 10. Sensitivity. 11. Satisfaction, among others.